The 7 Best Customized Dog Foods: Feeding Frenzy!

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Dog Food By Kelsey Snyder 20 min read September 17, 2021

customized dog food

Best Custom Dog Food: Quick Picks

  • #1 Just Food for Dogs [Best Totally Custom Dog Food Option] If you want a dog food that’s truly formulated for YOUR pet’s specific needs, there’s no better option. Designed in conjunction with your vet, these custom foods are designed to address your dog’s unique health status and needs.
  • #2 The Farmer’s Dog. [Most Tailored Assessment Questions] — Fresh dog food with the most intake questions to provide a fine-tuned feeding experience, with the option to custom-choose your protein too. New customers can get 50% off!
  • #3 Hungry Bark [Best All-in-One Custom Meal Plan]Hungry Bark offers customized meal combos that include dry food, supplements, and your choice of single-protein freeze-dried raw mix-ins for an all-in-one custom plan. Plus, get 10% with a subscription plan.
  • #4 Ollie [Best For Organ Meat]Great organ meats with this fresh, human-grade dog food. Ollie is the only brand to include a specialized transition plan. Also, potentially the most affordable fresh option. New customers can get 50% off with code K9OFMINE!

When it comes to canine health, nutrition is paramount. 

We all want to find the healthiest dog food for our pups, and narrowing it down to the right one is a process. From allergies to pickiness, you may encounter hiccups along the way.

Combined with concerns over controversial ingredients, these challenges are causing many owners to explore the world of customized dog foods

Let’s chow down on the facts surrounding tailor-made dog food and see if it’s a good choice for you and your pooch.

What is Customized Dog Food?

It sounds complicated, but customized dog food is a straightforward nourishment option. 

Rather than buying a prepackaged, one-size-fits-all kibble, custom dog food is made specifically for your dog and his individual needs

The process varies by manufacturer, but generally, you input information about your dog, such as:

  • Sex
  • Age
  • Breed
  • Weight
  • Activity level
  • Appetite

Some manufacturers end it there, while others may additionally inquire about your dog’s:

  • Coat condition
  • Stool consistency
  • Allergies
  • Dietary restrictions
  • Protein preferences
custom blended dog food

Advantages of Customized Dog Food

Feeding your pup customized dog food is beneficial for many reasons. Not only is it ideal for avoiding allergens, but it gives you control over what your dog is eating

For example, many mass-produced formulas contain low-value ingredients and questionable additives, two things that customized plans typically do not.

Custom dog food allows you to easily address issues such as dry skin, obesity, or loose stools without bouncing from formula to formula.

Convenience is another perk, as custom dog food is typically sent by mail, eliminating the need to head to the store. This is especially ideal if you struggle with lugging heavy dog food bags around the store and then to and from the car.

Disadvantages of Custom Dog Food

While custom dog food can be advantageous, it does have drawbacks. The main one is cost, as pricing is generally higher than most off-the-shelf options. This difference can be significant, as well, depending on the manufacturer. 

Another downside is availability, as most custom dog food is not readily available in stores. This can be an issue if your home supply is somehow compromised or lost. 

customized dog food

The Best Customized Dog Foods

There are several brands of tailor-made dog food on the market. Let’s take an in-depth look at five of the best available today to give you a better understanding of custom dog food. 

Each option gives you the ability to enter your dog’s information, so your results may vary from mine.

For each example, I input my 3-year-old, spayed pitbull mix’s information. I’ve listed the customization questions and italicized the option I chose for your reference.

1. Just Food for Dogs

About: Just Food for Dogs markets a number of different fresh foods for dogs, including a variety of pre-formulated options (and unlike many other fresh food sellers, Just Food for Dogs does not require owners to sign up for a subscription service). They also offer a few veterinary support formulas, which are designed to address health issues ranging from kidney problems to skin ailments.

But we’re including them here for one very important reason: They’re the only dog food manufacturer we’ve found that offers completely customized dog foods that are designed specifically for your individual pet.

Just Food for Dogs Custom Food

Features: To obtain a custom-blended dog food, you’ll start by filling out a questionnaire about your dog’s basic info, her current diet, and any health concerns she has. The Just Food for Dogs veterinary team will then review your information and contact you within 72 hours.

They will then recommend one of their existing recipes if appropriate for your pet and send you information about it you can share with your own vet. However, if their pre-designed recipes won’t suit your dog’s needs, they’ll formulate one for your pet from scratch.

To proceed, you’ll need to pay a $250 formulation fee and send in your dog’s veterinary records. At this point, a formulator will begin designing your food in consultation with you and your pet’s vet.

A few weeks later, the formulators will have designed your dog’s diet. You then have two different options: You can purchase the foods in prepared (frozen) form, or you can opt for the DIY approach. This means you’ll prepare your dog’s diet at home, but you’ll receive custom-prepared nutrient blends ($110 per month), which you’ll mix in with each meal.

That’s all there is to it! From this point forward, you can relax knowing that your precious pooch is enjoying a diet designed specifically for her – not other dogs kinda like her.

Core Recipe Options: Just Food for Dog’s custom recipes use their core recipes as a starting point. These include:

  • Chicken & White Rice
  • Beef & Russet Potato
  • Turkey & Whole Wheat Macaroni
  • Fish & Sweet Potato
  • Venison & Squash
  • Lamb & Brown Rice

Ingredients List

(Standard Chicken & White Rice Recipe) Chicken thighs, Long-grain enriched white rice, Spinach, Carrots, Apples...,

Chicken gizzards, Chicken liver, Icelandic premium fish oil, JustFoodForDogs Nutrient Blend

Protein Content: The protein content of their pre-formulated foods range from 7% to 11%, but your custom diet will have a protein level that’s designed specifically for your pet.

Price: Just Food for Dogs’ prices for pre-formulated foods start at $5.95 for an 18-ounce bag. However, custom-formulated foods will typically cost between $280 and $700 per month (and these costs may be considerably higher for large dogs), depending on the ingredients and quantities involved.


This is the only place we know of to buy a truly custom-blended dog diet – no matter what your dog’s specific issue is, you can get a food that’s crafted specifically for her. Additionally, all of Just Food for Dogs recipes – including pre-prepared options – are made with premium ingredients, like chicken thighs, long-grain rice, and assorted fruits and vegetables. And if you don’t require this level of customization, they offer a variety of pre-formulated recipes (including fresh-frozen and shelf-stable versions).


There’s just no getting around it: Having a food designed specifically for your dog is expensive. But if you aren’t afraid to drop a little cash to ensure your cutie gets the nutrition she deserves, there’s nothing like this option on the market.

 2. The Farmer’s Dog

About: The Farmer’s Dog is a custom dog food provider who creates fresh, ready-to-serve meals for your dog and delivers them to your home.

After you answer a few questions about your pooch on their site, you’re offered a plan for your pup. They also have a trial option, which is nice if you’re up in the air about the idea still.


Features: The Farmer’s Dog only uses human-grade ingredients in their recipes, sourcing them from providers that meet USDA standards.

All formulas are designed by board-certified veterinary nutritionists to ensure completeness and meet AAFCO standards.

All meals are fresh and made without preservatives. They are frozen for shipment, allowing for safe travel to your door.

The food is a shredded, wet variety rather than kibble. It is a subscription-based service, keeping a steady stream of food coming as long as you schedule it.

Core Recipe Options: 

  • Turkey & parsnip
  • Beef & lentil
  • Pork & sweet potato

Ingredients List

USDA Beef, sweet potato, lentils, carrots, USDA beef liver...,

water, kale, sunflower seeds, fish oil, tricalcium phosphate, sea salt, vitamin B12 supplement, taurine, zinc amino acid chelate, iron amino acid chelate, vitamin E supplement, copper amino acid chelate, thiamine mononitrate, riboflavin, potassium iodide, pyridoxine hydrochloride (B6), vitamin D3 supplement, folic acid

Protein Content for Beef & Lentil Recipe: 11% min

Price: Using Maya’s information, the price came out to $64 per week or a little over $9 per day. Per the site, plans start at $2 per day, though this will vary by your dog’s dietary needs and size.

K9 of Mine Exclusive: Get 50% off your first order of The Farmer’s Dog – click here for the discount!

Customization Requirements:

  • Your email
  • Your name
  • Number of dogs
  • Dog(s) names
  • Zip code
  • Your opinion of fresh food
  • Dog’s age 
  • Dog’s sex (male, female, neutered, spayed
  • Dog’s weight 
  • Dog’s breed 
  • Dog’s body condition (too skinny, just right, rounded, chunky)
  • Dog’s activity level (not very active, active, very active, pro athlete)
  • Dog’s eating habits (very picky, can be picky, good eater, will eat anything)
  • Dog’s issues (has, doesn’t have) If you select has, it lists common health problems like allergies
  • Dog’s current food
  • Dog’s daily treat intake
  • If your dog eats a prescription diet
  • Protein selection (you can opt out of turkey, beef, or pork) 


Convenience is a major win among pawrents, as the pre-measured, ready-to-serve packets are hard to beat in that arena. They arrive frozen and are easy to store, taking up minimal space compared to some options. Taste also earned rave reviews, stirring up the palates of picky pups, too.


Some found the plastic packaging to be messy to work with, especially if your dog is fed twice daily when each packet has to be divided. Price was a hangup for some, as well.

3. Hungry Bark

Features: Hungry Bark is one of the few custom dog food options that relies primarily on dry food, rather than fresh. is a great option for dogs and owners who prefer dry food, but still want a customizable food for their pooch. Owners can choose from several vet-crafted, USA-made kibble options, along with their choice of single-protein raw food toppers as well as supplements tailored to your dog’s individual needs.

Most of Hungry Bark’s dry food options are grain-free, but there’s at least one grain-inclusive option as well.

Since Hungry Bark’s food is never frozen and is done in small batches, you won’t need to worry about the food going bad quickly, as might be a concern for fresh foods. Plus, Hungry Bark offers a subscription option that can get you 10% off, which is nothing to sneeze at!

Best All-in-One Custom Plan

This is a sponsored placement, in which an advertiser pays a fee to be featured in this article. Learn more


Hungry Bark

Custom dry food with mix-ins and supplements

Choose your pick of kibble, raw freeze-dried mix-ins, and supplements for a meal plan made specifically for your pooch!

When you create a Hungry Bark account, choose the option to create a customized canine plan. You’ll then be asked several questions about your dog.

Customization Requirements: 

  • Weight
  • Activity level
  • Breed
  • Allergies
  • Food preferences

At the end, you’ll receive a suggested dry food option based on your pup.

hungry bark meal plan

Core Recipe Options: 

Dry Foods:

  • Superfoods w/ Lamb & Turkey (Grain-Free)
  • Superfoods w/ Salmon (Grain-Free)
  • Superfoods w/ Turkey & Duck (Grain-Free)
  • Superfoods w/ Chicken, Turkey, & Brown Rice (Grain-Inclusive)


  • Move & Groove: Hip & Joint Health
  • Balanced Belly: Probiotics
  • Happy Heart: Skin, Coat, & Heart Health
  • Whole Health: Multivitamin
  • Chill Chew: Calming

Raw Mix-Ins:

  • Chicken Protein Mix-In
  • Salmon Protein Mix-In
  • Beef Protein Mix-In

Protein Content for Chicken & Brown Rice: 27% minimum (dry matter analysis)

Price: Variable by dog. In our test, about $4 a day for a plan that included dry food, protein mix-ins, and supplements.

Ingredients List

Beef, Beef Liver, Tomatoes, Carrots, Green Peas...,

Potatoes, Safflower Oil, Turmeric, Thyme, Parsley, A Pup Above Nutrient Mix. 


The kibbles seem to be popular with pups, and all offer a solid level of protein. The option to choose specific supplements as well as your desired single-protein freeze-dried mix-ins allows you to easily avoid common allergens or intolerances your dog may have. Plus, since it’s dry food based, Hungry Bark tends to be cheaper than most other custom canine food options.


Most of Hungry Bark’s recipes are grain-free, with only one grain-inclusive option (the Chicken, Turkey, & Brown Rice food we covered here). There’s nothing inherently wrong with grain-free dog food though – especially if your dog has a grain intolerance or allergy.

4. Nom Nom

About: Offering prepackaged, single-size meals, Nom Nom sources restaurant-quality ingredients to create fresh food for your pup.

The food is never frozen or produced on a mass scale, keeping freshness front and center. It’s a subscription-based service that delivers pre-portioned meals carefully measured just for your dog.


Features: Each Nom Nom formula was designed by a board-certified veterinarian and veterinary nutritionist. Every formula meets AAFCO standards, and all foods are prepared in Nom Nom facilities — never at a third-party location.

Compared to other customized plans, it isn’t as labor-intensive in the form of questions, but you do need to input your dog’s breed, weight, and body condition to ensure a proper feeding amount.

If you’re seeking a food made exactly for your dog’s skin conditioning and the like, this isn’t customized to that degree.

Core Recipe Options: 

  • Heartland Beef Mash
  • Tasty Turkey Fare
  • Chicken Chow-Wow
  • Porkalicious Potluck

Ingredients List

Ground turkey, eggs, brown rice, carrots, spinach...,

dicalcium phosphate, calcium carbonate, salt, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide.

Protein Content for Tasty Turkey Fare: 10% min

Price: Variable by dog. Two weeks of food came to $99.21 for Maya or just over $7 per day.

K9 of Mine Exclusive: Get 50% off your first order with Nom Nom – get this deal!

Customization Requirements: 

  • Dog’s name
  • Dog’s sex
  • Dog’s breed
  • Dog’s weight
  • Dog’s age
  • Dog’s body condition (underweight, ideal, overweight)
  • Select if you want to try one of the meals or mix and match
  • If you’re like full portions (for a complete fresh diet) or half portions for mixing in your current food

Want even more info? Read our full Nom Nom dog food review for all the details!


The single-meal-sized bags make feeding clean and easy, eliminating the need to scoop and store messy leftovers. Most reviewers raved about how much their pups loved the taste, and it seemed to be a particular hit among picky pooches.


This isn’t as customized as some of the other options on our list, and the price is high. While it is customized to your dog’s size and weight goals, it doesn’t address any concerns owners may have directly.

5. Ollie

About: Ollie is a shining star in the customized dog food circuit for a reason: It portions out your dog’s food to fit his dietary needs exactly, keeping him at a healthy weight based on his activity level, age, and other factors.

It’s a subscription-based service that provides frozen food on a regular basis that can be thawed according to your feeding schedule.

Design your own dog food

Features: Ollie’s in-depth profile questions get to the bone of your dog’s needs and make sure he’s taken care of. Once a plan is configured based on your answers, you can choose the protein source of your choice, as well as the portion size you would like.

This is divided into feeding your dog:

  • A 100% Ollie diet
  • A mostly Ollie diet with a bit of your regular food
  • A small amount of an Ollie diet with mostly your food

Every formula is vet-designed, ensuring that your dog receives a well-rounded diet. It’s human-grade dog food made with no fillers or artificial flavors, just giving your dog good, wholesome food, aka the good stuff.

Core Recipe Options: 

  • Beef
  • Chicken
  • Lamb
  • Turkey

Ingredients List

Turkey breast, kale, lentils, carrots, coconut oil...,

, turkey liver, blueberries, pumpkin, dicalcium phosphate, chia seeds, iodized salt, calcium carbonate, cod liver oil, zinc gluconate, iron sulfate, choline bitartrate, manganese gluconate, manganese sulfate, copper gluconate, vitamin E supplement, thiamin, pyridoxine hydrochloride (vitamin B6), potassium iodate

Protein Content for turkey variety:

Price: Varies by dog. Based on feeding Maya a 100% Ollie turkey diet, my total came to $45.99 a week or $6.57 a day.

K9 of Mine Exclusive: New members can get 50% off thanks to our unique partnership with Ollie!

Customization Requirements: 

  • Your first and last name
  • Email
  • Your dog’s name
  • Your dog’s sex
  • Your dog’s breed
  • Your dog’s age
  • Your dog’s weight
  • Your dog’s ideal weight (optional, and should only be input if you have one from your vet)
  • If your dog is spayed or neutered
  • Your dog’s body condition (lean, ideal, round)
  • Your dog’s activity level (not so active, pretty active, hyper) 
  • Your dog’s current diet (dry food, wet food, raw food, freeze-dried, home-cooked, fresh food)
  • Your dog’s allergies


This was one of the few that had a transition plan worked in to help ease your dog onto the diet, which prevents gastric upset. Rock on, Ollie! The lack of corn, soy, and wheat is a big plus for allergy-prone doggos, and the mainly meat and organ ingredients lists are stellar. Reviewers raved about the taste, too. 


While the included scoop is handy, feeding can get a little messy, as can storing open packets between feedings. The price was high, too, and the food arrives frozen, which can be annoying to thaw.

Feeling Confused? There are several great fresh dog food options on the market, but understanding the pros and cons of each can be overwhelming! Check out our full review comparing Ollie vs Nom Nom vs Farmer’s Dog to get a better understanding of the differences between these fresh food picks!

6. Just Right

About: Just Right is a custom dog food company that uses no by-products, artificial colors, additives, or preservatives in their recipes.

Since you know your pupper best, input his data into their site to view a custom formula for his unique needs, whether he has dry skin or a chubby waistline.

Features: Customizing your dog’s food is relatively simple with Just Right – just enter his information, answer a few questions, and you’re presented with a personalized plan just for him.

You can review all ingredients, and see a list of why his blend is what it is. Every formula is veterinarian and nutritionist-approved, ensuring your dog is getting a healthy, balanced diet with all the nutrients he needs to thrive. 

Once you review your plan and decide it’s what you want, all you have to do is order, and his food will be on its way.

The food comes delivered in a bag with his picture on it (hello handsome) and a custom feeding guide for him. It’s a subscription service, allowing you to keep the food coming, and because it is kibble-based, there’s no need for refrigeration. 

Core Recipe Options: 

  • Chicken
  • Salmon
  • Lamb

Ingredients List

Lamb, ground rice, barley, oatmeal, canola meal...,

dried egg product, pea protein, potato protein, brewers dried yeast, animal fat naturally preserved with mixed-tocopherols, tricalcium phosphate, natural liver flavor, fish oil, chicory root inulin, salt, potassium chloride, Vitamin E supplement, zinc sulfate, ferrous sulfate, L-ascorbyl-2-polyphosphate (Vitamin C), manganese sulfate, niacin (Vitamin B-3), Vitamin A supplement, calcium carbonate, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), copper sulfate, Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), calcium iodate, menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7), sodium selenite. D-3961

Protein Content for her formula: 25%

Price: Just Right was more affordable than the others, with a 6-pound bag/ 9-day supply costing $19.99, which works out to roughly $2.22 a day. This will vary depending on your dog’s needs.

Customization Requirements: 

  • Your dog’s photo to be featured on his bag, of course
  • Dog’s name
  • Dog’s sex
  • Dog’s age
  • Breed
  • Dog’s size (toy, small, medium, large, giant)
  • Dog’s weight (Fun fact: I entered 55 pounds for Maya, and it triggered a warning to double-check based on her breed. How dare!)
  • A blend name you’d like to call it (I chose Maya’s munchies)
  • Dog’s body condition (underweight, ideal weight, overweight)
  • Dog’s daily activity level (less active, semi-active, active, highly active)
  • Dog’s eating habits (begrudgingly, casual/grazing, eagerly and instant)
  • Dog’s movements when getting to his feet (slow and cautious, casual/relaxed, quick and exuberant)
  • Dog’s coat condition (dull, fairly shiny, glossy)
  • How often dog has dry skin (usually, sometimes, almost never)
  • Dog’s stool consistency (loose, semi-solid, solid)
  • Any ingredients you’d like to exclude
  • If you’d like grain or not (I said yes)
  • Protein preference (salmon, lamb, chicken)


Since it’s kibble-based, storage is a breeze. You also don’t have to worry about messy food dishes or packaging since it’s dry. Since it’s kibble-based, it’s also less of a transition for most dogs in terms of gastric upset.


It’s kibble, which many picky pups will still turn their noses up to. The ingredients don’t seem much different than store-based formulas either (Just Right also comes from Purina, which some owners won’t love). It isn’t prepackaged in single-use sizes, either, so you will have to measure out the proper amount with each feeding.

7. Pet Plate

About: Pet Plate is a custom dog food delivery service that brings your pup fresh, human-grade food free of icky byproducts and artificial ingredients.

Delivered in pre-portioned containers, this subscription-based service keeps the mess contained and doesn’t keep you guessing about meal size.

made to order dog food

Features: Pet Plate is made using only USDA-approved meats, fruits, and vegetables, and its prep facilities also pass the sniff test with the USDA.

Every batch is tested to ensure safety, and flash freezing makes delivering it to your home without spoiling simple. 

The diet is designed by a trained veterinarian who specializes in nutrition, so you don’t have to worry about the soundness of the formula.

Simply enter your pup’s information, and Pet Plate will calculate his dietary needs in a flash.

Core Recipe Options: 

  • Beef
  • Turkey
  • Chicken
  • Lamb

Ingredients List

Ground turkey, brown rice, turkey liver, carrots, apples...,

pumpkin, natural flavor, dicalcium phosphate, salmon oil, potassium chloride, calcium carbonate, salt, vitamins and minerals (taurine, vitamin E, zinc oxide, ferrous fumarate, copper gluconate, sodium selenite, manganese gluconate, potassium iodide, vitamin D3)

Protein Content for turkey variety: 8.1% min

Price: Varies, but Maya’s came to $9 per day.

K9 of Mine Exclusive: We’ve partnered with Pet Plate to get K9 of Mine readers 30% off their first order of Pet Plate!

Customization Requirements: 

  • Dog’s name
  • Dog’s sex
  • Dog’s spayed/neutered status
  • Dog’s breed
  • Dog’s age
  • Dog’s weight
  • Dog’s ideal weight (this is optional, and it should only be entered if you have a figure from your vet)
  • Dog’s activity level (daily walks, very active, Olympian)
  • Dog’s body condition (very thin, underweight, ideal, overweight, bootylicious)
  • Preferred protein (beef, turkey, chicken, lamb)
  • Your email


The containers are recyclable rather than single-use plastic, which is always a bonus. It’s also easier to seal leftovers between feedings if you have any leftovers. There’s a topper plan as well if you can’t swing going for a 100% Pet Plate diet. 


Pet Plate is pricey compared to other options. The container size is also a drawback, as it comes in a round tub rather than in sleek, individual pouches and takes up a good chunk of room in the refrigerator and freezer.

Custom Dog Food For Allergies

If your pup is allergy-prone, custom dog food is wonderful at avoiding potential issues.

For example, chicken is a common food allergy in dogs but sometimes appears far down the ingredient list on other protein varieties of generic food, which can trigger a flare. Likewise, some dogs are sensitive to dyes. By choosing a customized dog food, you can skip these risks entirely. 

Custom dog food also makes following an elimination diet a breeze. For those who don’t know, an elimination diet slowly eliminates potential triggers from a dog’s diet to find the cause of various issues.

Using a custom dog food service helps you maintain absolute control of the process, and not to mention makes it a lot easier than reading ingredient lists in the dog food aisle.


Custom dog food is a solid option to consider, whether you’re looking for a more nutrient-dense diet for your pup or seeking something that addresses his individual needs. Have you tried any of these or another custom dog food diet? 

Tell us in the comments! We’d love to hear!

best human grade dog food
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Written by

Kelsey Snyder

Kelsey is a K9 of Mine contributor who has worked with dogs as a shift runner and office manager of a boarding kennel. When she’s not writing, she can be found throwing a ball or losing at tug of war. An animal lover to the max, she lives in South Jersey with her husband, her five dogs Boomer, Taj, Batman, Maya, and Moxie, some kitties, and two grumpy turtles.


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