Nom Nom Dog Food: A Hands-On Review

Dog Food


Kristin Hitchcock


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Nom Nom Fresh Dog Food

Over the last few years, fresh dog food has become more and more mainstream. Because of this, new fresh dog food companies are popping up every day, making it difficult to choose between them. 

To help you on your quest to feed your pooch fresh, healthy food, we reviewed Nom Nom’s dog food subscription service.

Below, we’ll explain what I thought about it, what my dog thought about it, and some of the most important info you’ll need to know to make the best choice for your pupper.

Nom Nom Dog Food: Quick Facts

  • Nom Nom is a fresh dog food manufacturer, who ships fresh dog food directly to your home. You can order meals as you go or sign up for a recurring subscription.
  • You can select between several Nom Nom recipes, and Nom Nom will customize them for you based on your dog’s nutritional needs and any health problems he has.
  • Like most other fresh dog foods, Nom Nom meals are pretty pricey, but many owners are happy to pay a premium price for such a high-quality food.

Significant Benefits of Nom Nom 

Nom Nom is very similar to other fresh dog food brands. They deliver pre-portioned packs of fresh dog food to your door at regular intervals.

This food is carefully designed to fit your specific dog’s needs using the information you fill out when signing up. 

Our favorite benefits include:

  • Formulated for your pet. When you make an account on Nom Nom’s website, you answer a series of questions about your pooch, including his breed, age, and activity level. Then, Nom Nom uses this information to create a specialized plan for your pooch. You receive pre-portioned bags according to your answers to these questions. 
  • Created by a board-certified veterinary nutritionist. Unlike many dog foods, Nom Nom’s recipes are created by a board-certified veterinary nutritionist. Because of this, you can rest assured that their food meets all your pet’s nutritional needs. 
  • Restaurant quality ingredients. Not only does Nom Nom use human-grade ingredients, but all the ingredients in their food are also restaurant-grade. This means all the proteins and vegetables in their formulas are classified as USDA Grade A. 
  • US-Grown Ingredients. All of the ingredients in Nom Nom’s foods are grown by trusted U.S. farmers. 
  • Sustainably sourced. We particularly loved that their foods are sustainably sourced and that they strive to ensure zero food waste in their facilities. 
  • Gently cooked. They cook their recipes very meticulously without high-temperature vats and extrusions. They follow the FDA recommended temperatures and make all their food in small batches. In the end, this ensures that the food is as tasty, nutritious, and balanced as possible. 

Name Change

Note that Nom Nom was formerly called Nom Nom Now. You may still see it referred to by the old name in some places. Don’t worry though: It’s all the same food, made by the same manufacturer.

How Nom Nom Works

To get started with Nom Nom, you’ll need to create a profile. While creating this profile, you’ll fill out a bunch of information about your pooch. 

Nom Nom Profile Creation

First, you’ll be asked whether you have a dog or a cat (yes, they make cat food too). You start by entering the information for one of your pets, though you can add more later if you live in a multi-pet household. 

Nom Nom questionnaire

They start with basic questions, such as your dog’s name, sex, and breed. Then, they ask questions necessary to personalize your pet’s dog food. This includes your four-footer’s current weight. 

Info Nom Nom Needs

They have the overall ideal weight for each breed and sex in their database already. Using this information alongside your dog’s current weight, they can specifically portion your pet’s food and caloric intake. 

Questions for Nom Nom customers

Just to double-check your dog’s weight, Nom Nom also asks questions about your dog’s body condition. Each option is carefully explained, making it pretty easy to pick the correct one for your canine. 

Nom Nom also asks if your dog has any particular allergies or health conditions.

My pooch is an extremely picky eater and has a minor intolerance to chicken. Based on these recommendations, they suggested the Beef Mash or Pork Potluck recipes for my husky. 

Nom Nom example questions

No matter what they recommend, though, you can choose whatever formula you want. They also have an array of other products (which they, of course, offer you during your checkout process). We tried some of their treats on top of two weeks of full portions of the Beef Mash formula. 

Finally, you enter your information, including your shipping address and billing information. 

Nom Nom’s Recipes for Dogs: Beef Mash, Chicken Cuisine, Pork Potluck, Turkey Fare

Nom Nom offers four basic recipes for dogs:

  • Beef Mash
  • Chicken Cuisine
  • Pork Potluck
  • Turkey Fare

All information about Nom Nom’s recipes are available on their website. You can view each recipe’s ingredients and nutritional information without creating a profile. 

But, to make things easier on you, here are the ingredients for their Beef Mash recipe:

Beef Mash Ingredients

Ground beef, russet potatoes, eggs, carrots, peas, dicalcium phosphate, calcium carbonate, salt, fish oil, sunflower oil, vinegar, citric acid (preservative), taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide.

The vast majority of their recipes include meat, some produce, and some added vitamins and minerals. All of them are nutritionally-complete and designed for all life stages. 

The recipe you choose is mostly a matter of your personal preference. Of course, if your dog is allergic to something, you should choose a recipe that doesn’t include that ingredient. 

Nom Nom food pack

How Much Does Nom Nom Cost?

There’s no sugar-coating it: Nom Nom is significantly more expensive than your standard kibble. 

But the ultimate cost depends mostly on how large your dog is and how much food they need to eat. All pricing is personalized, so you’ll need to create a profile to find out exactly how much it’ll cost for your dog. 

For my 60-pound Husky, it was over $60 a week. But Nom Nom reports owners spend around $35 a week on average. 

This is not an inexpensive dog food. 

Pros and Cons of Nom Nom

Here are some points you should consider when you’re thinking about making the switch to Nom Nom:

  • It’s a very healthy option. Nom Nom uses top ingredients and careful cooking procedures for all their pet food. Plus, their recipes are formulated by a board-certified veterinary nutritionist.
  • Pre-portioned. There is no prep work or any sort of measuring required. All food is sent to your door in pre-portioned bags. You just open them and pour them into your pet’s bowl.
  • May help some health problems. Fresh dog food has been touted to help with specific health problems, such as sensitive stomachs and dry skin. The research is out on whether or not there is a real benefit, but some pet parents are willing to try almost anything.
  • Customizable. You can choose the formulas you want and pick a full portion or half portion. Plus, the website automatically formulates it to your pet’s specific metrics.
  • May be a good option for picky dogs. Many picky dogs love this food (and I can see why)! My picky eater loved it for a day or two. However, he grew tired of it after a few days and began refusing to eat it. Once I gave him his old food, he ate it right up. And that spelled the end of our journey with Nom Nom.
  • It’s expensive. Nom Nom is considerably more expensive than kibble and most other traditional dog food options. When we decided to try out their food subscription service, we ended up doubling the amount of money we spent on dog food each week. That’s a lot! Nom Nom may work great for some pets, but obviously, not everyone is going to be able to afford this expensive food in the long run.
  • It is not portable. You have to keep Nom Nom food in the fridge until you are ready to use it. This was a big problem for us. We travel a lot with our dog – to the point that we have a small store of food for him in the trunk. As you can imagine, this just isn’t possible for Nom Nom. We ended up keeping his old dog food in the trunk and using it when we were out and about.
  • It isn’t a magical pill. Many pet owners switch to fresh pet food to fix their dog’s ailments. However, thus far, there is little evidence that fresh dog food is better than any other high-quality dog food.

My Experience with Nom Nom 

I received two weeks of Nom Nom to try, along with some treats. However, we only ended up using it for about a week. Here are a few things I discovered:

What We Loved:

  • Atlas acted like it was the best thing he ever smelled. When we first received the package, my husband and I cracked it open in the kitchen. Atlas, who had been sleeping in the living room, somehow smelled the food through the plastic packaging and came to investigate. We had to move the box to the counter to keep him away from the dry ice. 
  • It comes with dry ice! This was by far my daughter’s favorite part of the whole experience (and probably my husband’s too). They send the food in a box with dry ice to keep it fresh. My husband and daughter spent a good hour watching it steam in a bucket of water outside. (Of course, pay attention to the warnings on the box about dry ice!). 
Nom Nom packed in dry ice
  • It’s personalized. Atlas is a bit fat – I’m not gonna lie. I liked that Nom Nom formulated his portions to help him lose weight. This took a lot of weight (and math) off of my shoulders. 

A photo of Atlas, for your viewing pleasure:

Dog who tried Nom Nom

However, we didn’t end up sticking with Nom Nom for one major reason – Atlas grew tired of it.

He loved it for the first few days and repeatedly asked for more. But then he slowly started eating less and less. 

By the end of the first week, he had stopped eating it altogether. After a day of him barely touching his food, I offered some of his old food, and he ate it right up. 

He is a rather picky dog, so I wasn’t particularly surprised. However, I had heard many good things about fresh dog food and picky dogs. I was a bit disappointed that he didn’t love this new dog food. 

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Ready to Take the Nom Nom Plunge?

Just click on the link below to learn more about Nom Nom and schedule your first food delivery!

Nom Nom Food Review: Bottom Line

Will I continue Nom Nom? Not right now. 

Maybe I should have tried harder to make my husky enjoy the food by adding tasty toppers. However, it was already quite expensive. For the price, I didn’t want to have to add other ingredients to the food just to make my dog eat it. 

You may find that Nom Nom is the perfect pick for your pooch, but at this time, I don’t plan on continuing my subscription. 

Nom Nom Pro Tip: Consider Half Portions

If you’d like to try Nom Nom, but the price is holding you back, consider ordering half portions and using them as toppers.

You’ll save a little more than 40% by doing so, yet your dog will still enjoy the benefits (and delicious taste) of fresh food. This may be an especially good idea for dogs who’re picky eaters. Simply add about half as much kibble as you normally would to your pooch’s bowl and top it with a half portion of Nom Nom.

For bonus points, heat up the Nom Nom topper in the microwave (just be sure it isn’t too hot for your canine).

Who Should Buy Nom Nom?

Nom Nom is a great fresh food for nearly any dog. However, it may be particularly suitable for:

  • Those with health problems. There is a chance that Nom Nom may help with specific health problems, including food allergies. If your canine seems to be allergic to many of the ingredients in traditional dog food, Nom Nom’s simple ingredient list may be helpful.  
  • Those who spend lots of time at home. This stuff isn’t very portable, so it isn’t the right choice for those who travel. However, if you’re at home most of the time, you probably won’t notice this problem. 
  • Picky eaters. Many people swear on fresh dog food for picky eaters. Of course, my picky eater wouldn’t eat it after the novelty wore off. It isn’t going to work for all dogs. Still, I’m pretty confident that this food stands more of a chance with your picky eater than your average kibble. 
  • Those who hate shopping. I’ll admit it – one of the biggest reasons I was interested in this subscription service is because I despise shopping. Getting my dog’s food delivered to my door just made way more sense. If you’re like me, not dragging a 30-pound bag of dog food through the store is a huge plus. 

Other Fresh Food Brands to Consider

Nom Nom not right for your pooch? Check out our reviews of Ollie Dog Food and The Farmer’s Dog!

Should You Try Nom Nom?

If the price doesn’t scare you away, Nom Nom is a great option to try. While my dog didn’t love it after the first few days, there is still a good chance your dog will!

Many other reviews rave about their sick dog making a complete 180 after trying a fresh dog food, so you may want to consider investigating further in hopes of helping your pet feel better.

Nom Nom regularly offers discounts on your first order. You can likely try it for far cheaper than the usual price. 

speak to your vet before making the switch

Always consult your vet before changing dog foods, and be sure to transition between foods gradually to help prevent stomach upset.


Have you ordered Nom Nom for your dog? How did it go? Did you pooch slurp it up in super-fast fashion? Did it help address his food allergies? Did he prefer one recipe to the others?

Let us know in the comments below! 

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Written by

Kristin Hitchcock

Kristin Hitchcock is a contributing writer at K9 of Mine, educating pet owners through her writing. She has rescued and cared for dozen of animals over the years, ranging from a one-eyed Shih Tzu to a disabled Chinese Water Dragon. She currently lives in Cookeville, TN with her husband, daughter, and very opinionated Husky, Atlas.

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  1. Grant Avatar

    Well, I looked at this. I hate that they make you jump through all their marketing hoops before they give you any facts. They don’t have to do that (I’ve worked in sales, so I can spot that trickery a mile away). Seriously, I have to type my dog’s name just to get the basic info? Why? Silly. I actually had to leave their site to get any real information (such as the high prices). I looked at all the ingredients and I can tell my dog would not eat a lot of those ingredients (carrot bits and so forth). I know this from experience.

    Then I checked reviews on several websites and people complained about the amount of non-meat ingredients (ex, potatoes and more potatoes!) and that the meat portion seemed to either vary or be shrinking. And of course the mandatory auto ship and people ended up having more than they needed. There was also at least one complaint of them deleting someone’s question/concern on instagram. Another person said that the food had arrived at an unsafe temp and the customer service told them to go ahead and feed it (stock answer) without even knowing for certain it was safe.

    I am not going to feed my dog this product. My dog is like family to me (and these companies know that and guilt you, “Isn’t your dog worth it?” Well, of course my dog is worth it but I want to make sure YOUR product is worth it!)

    I am still on the lookout for good (read, the best) nutrition for my dog, and because this is a large industry with huge profit motives, it is really hard to find unbiased info. Everyone seems to get commissions for pushing particular brands. Thank you for taking the time to write this article. One thing, maybe I missed it, but what are you feeding your dog?

    1. Ben Team Avatar

      Hey there, Grant. Thanks for taking the time to read our article and share your thoughts in detail.

      Generally speaking, our team does tend to think pretty highly of Nom Nom, but there are undoubtedly some issues — no food manufacturer is perfect, nor is any dog food perfect for all situations.

      Personally, I’m not a fan of the subscription model for just about anything, including dog food. Nor do I like the way most fresh food manufacturers bury the info you’re looking for behind multiple pages of questions.

      That said, there are definitely a bunch of things to like about Nom Nom (and other fresh foods), as Kristen outlined in the article.

      The bit about your dog not liking carrots is interesting/challenging, as you can find them in a ton of different foods (including fresh options and kibbles). But I’m sure you can find one — for that matter, one of the customized dog foods on the market may be a potential solution for you.

      I’m not sure what Kristen feeds her four-footers, nor do I know if she’ll have time to respond to this, but personally, I feed my doggo Blue Buffalo and it works marvelously for us. But you can check out some of the healthiest dog foods here.

      Thanks for checking out the site!

  2. Meeka Avatar

    My Riley is a very picky eater, to say the least! I adopted him almost 4 years ago. Since his adoption, we have been through 20 different brands of dry kibble, 10 brands of wet food, Fresh Pet, frozen Bil Jac, Ollie and Farmer’s Dog. He hates them all! We started him on Nom Nom 2 months ago. Not only does he eat every crumb in his bowl, he goes back to lick the empty bowl at least twice, EVERY SINGLE TIME!! Seeing him eat like that, is well worth the cost. IMHO.

    1. Ben Team Avatar

      That’s certainly a pretty ringing endorsement, Meeka!
      We’re glad you found something that works for your pooch, and we really appreciate you sharing your experiences!

  3. Doreen skroski Avatar
    Doreen skroski

    I got this for our dog and he loved it. Unfortunately, I had to cancel it because we found out he had some medical issues we were not aware of and has to have special food. It’s good food, give it a try.

    1. Ben Team Avatar

      Hey, Doreen. Sorry Nom Nom didn’t work out for you, but if you’re still keen to feed Fido a fresh food, you may want to check out some of the other custom dog foods on the market — a few provide options for dogs with various health concerns.
      Thanks for sharing your experiences!